Your flow is the differentiator
The way your company operates is exactly what sets it apart. Bending that to a standard product throws the advantage away.
"Every vendor wants us to work the way their other clients do."
Custom projects
When no platform fits, we build yours
Applications, integrations and bespoke SaaS for the process no off-the-shelf product covers. Fixed scope and timeline, fortnightly releases, and the code is yours.
15 days
between one release and the next
100%
of the code and documentation yours
0
vendor lock-in in the contract
What we usually build on
TypeScriptReactNext.jsNodePythonPostgreSQLREST & GraphQLAWSAzureWebhooksSalesforce APIZendesk Apps
When building makes sense
Not every problem needs new software. Some do.
Before proposing development, we always assess the off-the-shelf option. These are the four cases where it genuinely does not solve it.
The spreadsheet became the system
A critical process runs on a spreadsheet with macros one person maintains. It works, until the day they go on holiday.
"If that file corrupts, the operation stops. And only Marcelo understands the formulas."
Paying per seat nobody uses
The licence charges per seat for a team that needs three screens. Cost grows with headcount, not with value delivered.
"That is 200 licences for a function that fits on one screen."
The connector that does not exist
Two systems that need to talk and no ready-made integration on the market. Meanwhile, someone exports and imports by hand.
"Every day at 6pm someone downloads a CSV and uploads it into the other system."
Tailored
We only write code when no off-the-shelf platform fits your process.
What we build
Three kinds of project. All with fixed scope.
From the connector that clears one specific bottleneck to a complete SaaS product with billing and infrastructure.
Integrations
Connectors & middlewareData crosses over without a person in between.
For when two systems need to talk and no ready-made connector handles your rules.
Deliverables for this kind
- API connector between the systems that today do not talk
- Error handling and automatic reprocessing
- Monitoring that alerts before the customer notices
- Field mapping, documented
- Dashboard to follow the synchronisations
Case · 98.9% of requests classified automatically
Internal applications
Portals & back officeThe screen the team needs and does not have.
Portals, dashboards and back offices for the process that today lives in a spreadsheet, an inbox, or somebody memory.
Deliverables for this kind
- Application designed around the real flow, not a generic one
- Permissions and audit trail per role
- Integration with the CRM and ERP already running
- Migration of what was in spreadsheets, with history
- Training and an operational manual for the team
Case · +200k tickets processed through automation
Bespoke SaaS
Complete productFrom MVP to a product that scales.
For when the software is the business itself: a multi-client product with billing, infrastructure and a roadmap.
Deliverables for this kind
- Product discovery and MVP definition
- UX, multi-tenant architecture and data model
- Billing, authentication and admin panel
- Infrastructure, automated deploys and monitoring
- Evolution roadmap with validated priorities
We are a consultancy and product builders — we build our own too
How it works
Four phases. You see it running every 15 days.
No disappearing for three months and coming back with a delivery. Every fortnight ends with something working that you can open and use.
- 1Week 0
Discovery and scope
We understand the problem, the current flow and the expected outcome. This is also where we assess whether a ready-made solution exists — if it does, we say so.
- 2Weeks 1–2
Architecture and UX
Data model, integrations, critical journeys designed and deliveries organised by phase, with scope and timeline fixed before the first commit.
- 3Weeks 2+
Sprint delivery
Fortnightly releases with a live demo. You follow along, test and adjust priorities each cycle instead of waiting for the end.
- 4Go-live
Production and handover
Deploy, support through the first cycles, and handover of code, documentation and infrastructure access to your team.
What stays with you
The software is yours. Including if we walk away.
Bespoke software only makes sense if you are not hostage to whoever built it. These items ship with every project.
Code
- Repository under your control from the first commit
- Full history, never a sealed package handover
- Documented standards and code review
- Automated tests on the critical paths
Infrastructure
- Cloud accounts in your name, not ours
- Automated, reproducible deploys
- Monitoring and alerting configured
- Backup and recovery plan documented
Documentation
- Architecture and technical decisions recorded
- Operations manual for the internal team
- API and integration documentation
- A guide for another team to take over
Continuity
- Structured handover to your technical team
- Support period after go-live
- Ongoing evolution optional, in a separate contract
- No clause tying maintenance to us
If at any point you want to move the project to another team or bring it in-house, everything needed is already handed over. Continuity is earned through work, not through contracts.
Results
Projects in production. Real operations.
Operations running on what we built
See all cases→Some of the companies we serve
Before you decide
What people ask before approving.
Almost always, yes — and it is the first thing we assess in the diagnostic. If a market solution fits, that is our recommendation, even when it means a smaller project for us. Bespoke development only pays off when the process is a differentiator or when nothing ready covers the case.